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Marketing
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Strategy
States
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West Bengal
Plans on to market jute insoles
Kolkata, March 10
Texon International and the city-based APL Polyfabs
(P) Ltd, manufacturer of footwear components, have
recently signed a universal agreement to market and
further develop `Renotex' Jute Board for footwear insoles
and other applications. Talking to Business Line, Mr Mani
Almal, Managing Director of ABL Polyfab, said the
project, which promotes use of natural fibres, had an
initial investment of Rs 2 crore. He said Renotex-R was a
flexible range suitable for insoles, strobel for safety shoes
and matting, whereas Renotex-P is mouldable with ecofriendly
resin and rubbers suitable for foot-beds and
some premium ranges of expensive footwear. - Our
Bureau
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