The Hindu Business Line : Progress Software plans to raise marketing budget for India

Bangalore, March 10 Progress Software Corp, an infrastructure software products and integration solutions provider, said emerging economies such as India and China would have the highest growth rates for the company, and plans to significantly increase the marketing budget for India.

Mr Nicholas Tang, Managing Director, Asia, said allocation for marketing expenses for India would see a big jump. At present, it is less than five per cent of the Asia budget. He said about 5-6 per cent of the company’s revenue is set aside for marketing.

The Asia-Pacific region would account for 15 per cent of the company’s revenue in the next three years from the current 7-8 per cent, Mr Tang said. Most of this growth would be in India and China. At present, India accounts for less than one per cent of total revenue. The growth in the APAC region would be at the expense of the US and Europe, he added.

Mr Tang said though it went to China a bit earlier, its involvement in India would be more evolved. The presence of companies such as Wipro, Satyam and others, and having Progress’ development centre in India makes a deeper involvement viable.

Marketing office

Mr Tang said the company, which has a product development centre in Hyderabad, would open a marketing office in Bangalore by April to strengthen its direct marketing initiative. The company has seen strong demands from the domestic market.

The Indian market has good demand for Progress OpenEdge, a platform for the rapid development and deployment of business applications, Progress ObjectStore Enterprise, an object-oriented data management solution and the service-oriented architecture suite of products.

Mr Ramesh Loganathan, Vice-President and Managing Director, India, said the development centre has seen rapid and clear transformation since its inception. From being a part of global teams developing segments of products, the centre now develops entire products.

Sonic Workbench, an Eclipse-based toolset, was the first product that was mostly developed in India. Since mid-2007, the centre has been developing other Eclipse-based products like OpenEdge Acrchitect. Eclipse is an open-source software framework written primarily in Java.

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