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Marketing - New Products & Services
Ruchi Soya launches protein drink

Our Bureau

Mumbai, March 11Ruchi Soya Industries Ltd (RSIL), with its flagship brand Nutrela, has expanded its product portfolio by launching N’rich in the beverage segment.

N’rich is a protein drink available in 3 flavours — Apple Kiwi, Apple Peach and Multifruit. On the occasion of the launch, Mr Sarvesh Shahra, Head (Foods Division), RSIL said, “growth (in the beverage market) seems to be directed more towards healthy, light and low-calorie drinks, in particular organic and fruit juice varieties. We at Ruchi Soya have created N’rich using an innovative technology and recipe that includes ingredients from natural sources, capitalising on the growing consumer demand for premium and more nutritious products.”

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