Business Daily from THE HINDU group of publications Wednesday, Mar 12, 2008 ePaper | Mobile/PDA Version |
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Money & Banking
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Alliances & Joint Ventures Markets - Mutual Funds Federal Bank and Birla Sun Life Asset Management Company today announced a strategic partnership under which Birla Sun Life's mutual fund products would be distributed through the bank's select branches. "The bank is in the forefront in offering value-added and innovative products and services. The distribution of mutual fund products of Birla Sun Life is one more step in that direction," Mr George John, CFO, Federal Bank, said. Announcing the strategic marketing tie up, Mr Anil Kumar, CEO, Birla Sun Life AMC, said, "We are positive that this tie up will give us an opportunity to tap the huge customer base of the bank across its vast branch network." - Our Burea
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