Business Daily from THE HINDU group of publications
Wednesday, Mar 12, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Wednesday, Mar 12, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Strategy States - Tamil Nadu Jaipur Gems opens shop in Coimbatore L.N. Revathy Coimbatore, March 11 Jaipur Gems has opened its store here, the third in the country, after Mumbai and Chennai. “We have not just established our presence here but brought the Jaipur feel,” the Director, Mr Mithun Sacheti, told Business Line. The company has taken an old building on lease, revamped the interiors to the likes of a palace environment and showcased its jewellery range in thematic style. “In Chennai, we created ‘levels’ to have this effect,” Mr Sacheti said, without disclosing details about the outlay for establishing each of these exclusive outlets. The company plans to spread its wings into Hyderabad soon. It has already narrowed down a location and is expecting to throw it open before the end of 2008. Asked if Jaipur Gems is on an expansion spree Mr Sacheti said “We are not looking at rapid expansion because of constraints on the production side.” About 280 people are engaged in manufacturing the jewellery, set to exquisite design. Each piece is handmade and set to trend, with a touch of tradition to match the style. Mr Sacheti is himself a designer and product of the Gemmological Institute of America. “Intrinsic craftsmanship, stunning designs and stones — sourced from different parts of the world, with an eye for detail and design has been our forte,” he said. More Stories on : Strategy | Gems & Jewellery | Tamil Nadu
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