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Our Bureau

Hyderabad, March 13 Seeing growing consumer interest in imported goods, particularly in the foods and wellness segment, retail major Future group has decided to open shop-in-shops with the brand name ‘Imported Bazaar’ at all its Big Bazaar outlets in phases.

To begin with, the company has opened two such shops-in-shops in Hyderabad. It has tied up with Sankalp Retail (Future Group holds 28 per cent in Sankalp) to set up these stores. Next week, it will open two such outlets in Bangalore.

Addressing a press conference here on Thursday, Mr Soumitra Ghatak, Chief Executive Officer of Sankalp Retail Value Stores, said the company would open 150 such shops-in-shops by the end of 2009.

“There is a huge appetite among the Indian consumers for the segments we are looking into. It is going to be a destination store for all our customers who have an eye for popular international brands,” he said.

These stores, however, would not house electronic goods (except toys). Each store would house international brands such as Kraft, General Mills, Quickburys and P&G in food, confectionery, health, beauty, crockery and toys.

The price range is put at Rs 49 to Rs 699. Meanwhile, Sankalp is planning to take the number of ‘Mr Dollar Stores’ to 150 from the present 48. Sankalp is the master franchisee of the US-based Dollarstore International in India.

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