The Hindu Business Line : Laptops dominate IT advertising

Laptop makers are leaving no stone unturned to sell their wares. A newsletter from AdEx India, a division of TAM media research, says laptops/notebooks formed 43 per cent of overall information technology (IT) sector advertising on TV during 2007. Acer India Pvt Ltd, which has signed on Hindi film star Hrithik Roshan to endorse its range of laptops, topped the category with 17 per cent share of the segment. Close on its heels were IBM (16 per cent) and HCL (14 per cent). Shah Rukh Khan endorsed HP India, featured fourth at 10 per cent share in the category.

Seven of the top ten IT brands launched on TV last year were laptops — three Acer brands and one each of Lenovo, LG, HCL and Compaq Presario. Overall IT spending on TV ads grew by 22 per cent in 2007, the newsletter said without sharing the exact amount spent. About 26 per cent of ads were focused on corporate image building and 9 per cent on desktops. IBM accounted for 60 per cent of all corporate image advertising. Ad volume for the study was based on secondages. Advertising spends, if any, were indicative of market valuation of the ad space/time bought, the newsletter said.

— Our Bureau

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