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STRATEGY
Cornerstone launches outlets in Pune
Pune, March 14 The Hyderabad-based Zerostock Retail Pvt Ltd launched its premier menswear brand Cornerstone in Pune with five exclusive stores in the city at Fergusson Road, MG Road, Magarpatta, Connaught Place Mall and Pimpri. Over the ... More

Sanyo-BPL fine-tuning marketing strategy
To build awareness, strengthen loyalty among customers More

Nilkamal to shed its image as pure-play plastic co
Expects revenues from other biz to equally contribute to topline More

Intas Biopharma forms new sales divisions
Focus on biotech drugs, oncology More

ADVERTISING
Online video ad firm Jivox begins India operations
Bangalore, March 14 California-based Jivox, an online video advertising company, has begun its Indian operations – Jivox Software India Pvt Ltd – through a sales and development office in Bangalore. The centre will be headed by Mr ... More

PROMOTIONS & OFFERS
Kingfisher likely to be IPL umpire sponsor
New Delhi, March 14 The DLF Indian Premier League’s six associate sponsors and umpire sponsor should add another Rs 658 crore to the BCCI’s already bulging coffers. Kingfisher is reportedly in talks to become the umpire ... More

R-Com slashes data card rates in TN
In addition to reducing prices of its Internet data cards, Reliance Communications has announced a special offer of two months free unlimited Internet usage for subscribers in Tamil Nadu, a press release said. Under the new pricing, ... More

OUTLOOK
DQE plans animation academy in Kolkata
Hyderabad, March 14 Gaming and animation company DQ Entertainment is set to commission a development centre in Kolkata next month along with an animation academy, to impart training in animation. The Chairman and Chief Executive Officer of DQ ... More

NEW PRODUCTS & SERVICES
Electronic stamping facility launched in Karnataka
More

Videocon adding 9 new refrigerator models
Sees potential in untapped rural markets More

Fiat unveils Palio Stile
Fiat India launched the latest Palio Stile with multi-jet diesel engine at Mumbai. The Palio Stile is the latest car from Fiat’s stable in India which is currently available in two petrol versions — 1.1L and 1.6L Sport. The company, a ... More

Food Empire launches instant coffee, ice tea in Chennai
Chennai, March 14 Singapore-based food and beverage company Food Empire Holdings on Thursday launched its instant coffee brand, ‘Melosa’, in Chennai.Announcing the launch, Mr Pradeep Chauhan, Senior Manager, Marketing, Food ... More

Tata Tele launches i-Help emergency services
Focussed service allows users to get in touch with family More

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