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STRATEGY
Tatas mull common credit card to push sales
It may be introduced thru group firm Tata Capital More

Sabol buys bottled water plant in Hubli
The Coimbatore-based Sabol Associatess, a major player in the packaged drinking water market in Tamil Nadu, has acquired the mineral water and soda division of a beverages company BTM Beverages Pvt Ltd in Hubli, Karnataka, for Rs 2.5 ... More

ENTERTAINMENT & LEISURE
Techfront bags rights to screen Indo-SA cricket series
Will install giant screens in select places for upcoming matches More

ADVERTISING
Lintas Media, Pinstorm in tie-up for pay-for-performance
Mumbai, March 18 Multinational digital advertising company Pinstorm and advertising agency Lintas Media Group have announced a non-equity partnership designed to push clients to performance-driven media choices. The alliance between the two ... More

Internet a big contender for ad space
‘Contributed Rs 208 cr of ad revenue in 2007’ More

PROMOTIONS & OFFERS
Actor Vijay stars for Chennai Super Kings
Chennai, March 18 India Cements Ltd on Tuesday formally introduced actor Vijay as the brand ambassador of its IPL Chennai cricket team — the Chennai Super Kings.At a function here, Mr T.S. Raghupathy, Executive President, India ... More

BRANDS
Lakme Fashion Week sponsors
Lakme Fashion Week has announced the names of 57 designers and 12 sponsors for this season. New brands such as Lux and Westside are associated with the designers-led platform, while the rest include companies such as Samsonite, Gitanjali Group, ... More

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