Business Daily from THE HINDU group of publications
Saturday, Mar 22, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Saturday, Mar 22, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Retailing McDonald’s plans a bite of Chennai market
R. Ravikumar Chennai, March 21 Global food giant McDonald’s, after setting up its first outlet in India eleven years ago, is planning to set foot in the Chennai market in the first week of April with an outlet at Ascendas, a swank office complex off the IT corridor here. It also plans another 39 outlets in the South during the calendar year envisaging an investment of around Rs 150 crore, Mr Abhijit Upadhye, Director (National Supply Chain), McDonald’s India, said during a visit organised by the company to its supply chain facilities in Mumbai. According to Mr Upadhye, each outlet will require an investment of Rs 2.5-3 crore, excluding real estate cost, and would employ 60-80 people in each outlet. Globally, Big Mac has over 30,000 restaurants in 119 countries. It entered the Indian market through two equal joint ventures — with Hardcastle Restaurants Pvt Ltd for the West and South and with Connaught Plaza Restaurants Pvt Ltd for the North and East — and opened its first restaurant in Delhi in 1996. OutletsCurrently, it has 132 outlets, of which 53 are in West and Southern States and the remaining (79) are in the North and East. In the South it has 11 outlets — 7 in Bangalore and 4 in Hyderabad. Overall, Big Mac employs close to 4,000 people in India. It sources almost all products from within the country, from around 40 suppliers spread all over. To ensure quality and freshness of ingredients, the joint venture companies and their supplier partners have so far invested over Rs 500 crore in establishing an exclusive supply chain in the country. More Stories on : Retailing | Hotels
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