Business Daily from THE HINDU group of publications
Tuesday, Mar 25, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Tuesday, Mar 25, 2008 ePaper | Mobile/PDA Version |
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Info-Tech
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Hardware Marketing - Retailing Dell to launch low-cost PC in April Our Bureau New Delhi, March 24 In an effort to boost its presence and up its sales, Dell Inc on Monday said that it would launch a low-cost personal computer for the domestic market next month. Dell is also changing its marketing strategy for its Indian operations and increasing its headcount in the coming three months. “Second week of April. You tell me what price you want it at,” said the Vice-President and General Manager, Mr Rajan Anandan, Dell India. Dell also indicated plans to raise the production capacity of its computers at its facility in Tamil Nadu, without specifying details. In addition, the company also said its marketing strategy to sell PCs through the organised retail format in other markets is now being brought into India too. Retail formatsContrary to the practice of retailing Dell computers directly, the company would now sell through large retail formats for which it was in discussions with leading players. The company officials declined to comment on specific details as to whom they would partner with. “Very soon you’ll hear about this,” said Mr Anandan. In 2007 calendar year, Dell India’s revenues grew 60 per cent year-on-year at around $700 million. In the quarter ended February this year, the company increased sales of its computers by 80 per cent as compared to the previous year. In the next three months, the company is also looking to add 1,000 people for its back-end operations. In response to earlier reports on Dell looking to sell its back-office centres, Mr Anandan said, “We are committed. That’s why we are here.” More Stories on : Hardware | Retailing | Human Resources
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