The Hindu Business Line : LG’s new refrigerators range

LG Electronics India has launched a new line up of frost-free and direct cool refrigerators and aims to increase its market share to 28 per cent. Mr Moon B. Shin, Managing Director, LGEIL, said: “This new product range would increase the division’s market share in both the product categories.” He said LG enjoys 26 per cent share in the Indian refrigerator market and the division hopes to sell around 1.5 million refrigerators this year and increase its ma rket share to 28 per cent. Mr Amitabh Tiwari, Business Group Head, Consumer Appliances and Kitchen Appliances, said, “This new line up comes with a host of new features that have been introduced as a result of the company’s sharp focus on bringing ‘consumer relevant innovation’ to Indian homes. It has a host of unique benefits aimed at enhancing performance.”

— Our Bureau

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