MARKETING
STRATEGY
Customised Samsung products to push sales
Bangalore, March 25 Consumer electronics’ giant Samsung is increasingly moving away from launching products straight from its global portfolio in India to customising them for the domestic market.“One of the focus areas for ...
More
Sri Lanka wooing tourists from India
Thiruvananthapuram, March 25 Sri Lanka’s tourism authorities see India as a market with great potential. According to Mr Hiran Cooray, Member-Board of Management, Sri Lanka Tourism Development Authority, India already accounts for ...
More
PVH Corp, Arvind Brands ink pact
Phillips-Van Heusen Corp has signed an exclusive licence agreement with Arvind Brands for its sportswear brand IZOD. According to the multi-year agreement, Arvind Brands will design, distribute and retail the American brand in India. It covers a ...
More
ADVERTISING
DLF IPL broadcaster Sony to make Rs 300 cr
New Delhi, March 25 The media interest, the glamour quotient and the buzz managed by the BCCI’s DLF IPL has helped advertising spot rates climb to as much as Rs 3.25 lakh for Sony. The broadcaster is all set to earn Rs 300 crore ...
More
PROMOTIONS & OFFERS
Ruchi Soya enters beverages with N’rich, eyes 10% market share
Promotional activities to include sampling, consumer interaction
More
RETAILING
Reliance Ind to shut down 900 fuel retail outlets
Unable to compete with subsidised PSU products
More
MARKETING RESEARCH
‘Digital television platforms gaining ground’
More corporate houses set to launch services
More
Entertainment industry set for big growth, says report
Mumbai, March 25 The Indian entertainment and media industry, whose size was pegged at Rs 51,300 crore in 2007, is estimated to grow at a compound annual growth rate of 18 per cent for the next five years, to Rs 1.157 trillion in 2012, ...
More
Low-cost handsets driving mobile market: Yankee Group study
62% of imported handsets are sub-$50
More
OUTLOOK
Electrolux sees frost-free refrigerator sales growing
New Delhi, March 25 Home appliances company Electrolux is hoping to achieve refrigerator sales of five lakh units, besides capturing an 11 per cent market share. The company, which has strengthened its product offering with a slew of ...
More
PEOPLE
Aamir Khan among Olympic torch bearers
New Delhi, March 25 Bollywood actor Aamir Khan will be holding up the torch for all that is good and great about beverage maker Coca-Cola and for all that is noble and virtuous about the Olympic Games. The actor is the brand ambassador ...
More
Zee Sports appointment
Zee Sports has appointed Mr Rahul Khanna as Senior Vice-President-Sales. Mr Khanna will be primarily looking after sponsorship sales for the Indian Cricket League (ICL) and other sports properties and events. Mr Khanna has, in the past, worked ...
More
NEW PRODUCTS & SERVICES
DHL to step up retail presence with Gift Express
More
Hasbro’s range for mass market
Chennai, March 25 Hasbro Clothing has launched Probase, a range of clothes targeted at the mass market. Priced between Rs 399 and Rs 750, Probase will feature formal wear, casual wear and denims for young adults. Hasbro markets the ...
More
Big 92.7 FM’s sing-along reality show
Chennai, March 25 In a first for FM radio in India, Big 92.7 FM is launching a sing-along reality show. Speaking to Business Line, Mr Anand Chakravarthy, National Marketing Head, Big 92.7 FM, said this follows the channel ...
More
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds