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Marketing - New Products & Services
Hasbro’s range for mass market

Our Bureau

Chennai, March 25 Hasbro Clothing has launched Probase, a range of clothes targeted at the mass market. Priced between Rs 399 and Rs 750, Probase will feature formal wear, casual wear and denims for young adults.

Hasbro markets the Genesis brand of formal wear and Basics fashion and casual wear brand. A press release said Hasbro had test-launched Probase brand in key pockets of Chennai and Tamil Nadu last year. It will now be retailed across India in a phased manner, beginning with important cities and towns in the four southern States.

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