The Hindu Business Line : Retail ads in print grow 4%

Retail sector advertising in print grew by 4 per cent in 2007. In the second half of the year, it grew 25 per cent compared to the first half, says a press release from AdEx India, a division of TAM Media Research. Independent retailers accounted for 51 per cent of the print advertising in 2007. ‘Retail categories’ accounted for 28 per cent and ‘display retail shops’ accounted for 21 per cent. The top 10 advertisers accounted for 27 per cent of the print ads. Pantaloons topped the list with 8 per cent share, followed by Maruti Suzuki (4 per cent) and Tata Motors (3 per cent). Five out of the top 10 advertisers were automotive companies. Retail advertising related to sales promotion grew 7 per cent compared to 2006. Of these ads, discount promotion accounted for 35 per cent while multiple promotion accounted for 29 per cent. Add-on promotions accounted for 19 per cent. Maharashtra had the largest share of retail sector advertising at 19 per cent, followed by Tamil Nadu (17 per cent) and Andhra Pradesh and Kerala (both 11 per cent).

— Our Bureau

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