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Kochi, March 28

Bollywood actor Bipasha Basu launched the new postpaid plan from Reliance Mobile named Expressions at a function here by handing over the first connection of Expressions range to Ms Sheela Kochouseph, Group Director, VGuard.

At the launch function, Mr Ajay Avasthi, Reliance Communication Kerala CEO, said that “to drive market expansion, it is imperative that we reach out to consumer segments that have hitherto not been addressed directly. Our segmentation strategy aims towards understanding the need gaps of specific consumer segments and creating special segments products for them. Expressions for women is one such initiative from Reliance Communications.”.

Expressions is launched at a monthly rental of Rs 174, and gives the customer the benefit of talking to any mobile within Kerala at 90 paise for three minutes. Mr Avasthi also added that the three minute pulse is an innovation specially crafted for the women in Kerala. Expressions also offers calls at 90 paise for 30 minutes to Reliance Industries and 90 paise for one minute to other landlines.

The plan also offers Reliance STD calling at Rs 1.99 for three minutes.

More Stories on : New Products & Services | Telecommunications | Kerala | Reliance Communications Ltd

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