MARKETING
STRATEGY
Tata Sumo Grande Wrestling its way into the premium segment
Good looking and designed for comfort travel, the new Sumo Grande is a classic Tata vehicle in terms of its value-for-money proposition. The Grande has the potential to rattle existing favourites in the segment.
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Maruti's aggressive price for DZire
The new Swift DZire will compete with Tata Motors' Indigo CS (compact sedan), whichwas recently launched at Rs 3.66 lakh up to Rs 4.34 lakh and the Mahindra-Renault Logan,which is offered at Rs 3.89 lakh to Rs 5.02 lakh.Depending on the variant, ...
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RURAL MARKETING
‘Rural initiative boosting Maruti sales’
Pune, March 29 Nearly 10 per cent of the current growth in sales for the country’s top-ranked carmaker, Maruti Suzuki Ltd, can be attributed to a rural initiative. A top company official believes that this is just the tip of the iceberg ...
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RETAILING
Reliance Retail looks at Town Centres, exclusive outlets
‘We will open 30 hyper markets this year’
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