The Hindu Business Line : Indiaproperty looks to tap overseas market

Chennai, March 29 Real estate developers are increasingly using the Internet to showcase properties in the overseas market, according to Mr J. Murugavel, Founder and Chief Executive Officer, Consim Info Pvt Ltd.

Consim operates a clutch of portals specialising in matrimonial ads, property and employment opportunities. Driven by the increasing interest shown by real estate developers in tapping the overseas markets, it is expanding the reach of its real estate portal by widening its marketing efforts in more cities in India.

The marketing which is now restricted to about 10 Indian cities will be expanded to more urban centres; it is likely to double.

Its real estate portal indiaproperty.com has over 50 persons in technology development and 100 in sales. The sales team is likely to double in the coming year, he said.

Indiaproperty, which also powers the Internet search engine Yahoo’s property site enabling visitors to that site view listings on Indiaproperty, has over 2.5 lakh property listings, more than a million visitors a month and over 20 million page views.

The Internet has emerged a major platform for classified advertisements and is now an important option for advertising by the real estate industry, says Mr Murugavel.

Indiaproperty has also launched a monthly magazine in the US, India Property, which showcases to the NRIs the properties available for sale here.

Over 50,000 copies of the magazine, which is into its third issue, are distributed in the US. In a couple of months the company is considering circulating a similar magazine in the Middle East, he said.

Also, the company is organising the India Property Show, a two-day event in Dubai on May 2 and 3, where over 50 builders will showcase their property development. Indiaproperty will make this a regular event to tap various overseas markets, he said.

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