The Hindu Business Line : MIC Elec bags Rs 45-cr order from Delhi Metro

Hyderabad, March 29 MIC Electronics Ltd has secured Delhi Metro Rail Corporation order for installation and maintenance of 25 full-colour, day-and-night LED (light emitting diode) video display boards at 8 metro stations on Line-3.

The order is worth Rs 45 crore, to be executed in the next six months.

These LED displays will be networked and controlled from a single location and are considered the first such deployment for Indian Railways.

The Hyderabad-based company in a statement to the BSE said its subsidiary, InfoSTEP Inc, has jointly developed a global digital billboard exchange solution — Globix — that helps companies to reach out to most optimal out-of-home (OOH) advertisement locations. This is suitable for target brand advertising.

The billboard owners will be able to optimise the utilisation of their advertisement space.

This opens up opportunity for small businesses and consumers to advertise on billboards on demand across the globe.

Market scope

Globix will be launched with an initial database of all MICs digital billboard locations starting with Delhi Metro Rail stations at New Delhi. The total market potential of OOH advertising is projected to be over Rs 1,750 crore over the next 3 years.

The company’s other subsidiary, Maave Electronics, has received orders from different zonal divisions of Indian Railways along with the coach factories for the supply of approximately 20,000 Coach Emergency LED Lamps worth Rs 8 crore.

Ledstar pact

MIC Electronics Inc, the wholly owned US subsidiary of MIC Electronics Ltd, and Ledstar of Canada have entered into a strategic partnership to deploy Intelligent Transportation Systems (ITS) and LED single and full colour Variable Message Signs (VMS).

This partnership, according to the statement, enables MIC Electronics to address the rapidly growing ITS and VMS market in India.

The company also secured first order from GMR Expressways for LED Variable Message Signs for highway projects in Andhra Pradesh and Tamil Nadu and the deal is worth Rs 8 crore.

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