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Pune, March 29 Nearly 10 per cent of the current growth in sales for the country’s top-ranked carmaker, Maruti Suzuki Ltd, can be attributed to a rural initiative. A top company official believes that this is just the tip of the iceberg and MSL’s harvesting of the benefits is yet to begin.

Speaking after the launch of DZire in Pune, Mr Mayank Pareek, Chief General Manager (Marketing), MSL said, “Last July, we started taking small steps to give a thrust to rural markets. Following a successful pilot in Gujarat and Tamil Nadu, we have appointed 1,500 rural dealer sales executives who have prepared Taluka-wise data bases. They go out and talk to customers one-on-one, and this strategy is working very well in driving sales.”

According to Mr Pareek, around 10 per cent of the growth during the current fiscal has come from this new, organised way of collecting data pertaining to every village and Taluka.

More Stories on : Rural Marketing | Cars | Maruti Udyog Ltd

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‘Rural initiative boosting Maruti sales’

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