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Divya Trivedi

Mumbai, April 1 Keeping in line with the strategy to significantly enhance its share in the domestic home textile market, S Kumars Nationwide Ltd (SKNL) will bring two international home textile brands to India and is expanding capacity at its Jagadia plant.

Brandhouse Retail Ltd, the demerged retail arm of SKNL, will bring two Italian home textile brands to India in June this year.

“We are in the final stages of discussions for bringing two home textile brands from Italy, through a sales and marketing tie-up,” said Mr Nitin S. Kasliwal, Vice-Chairman and Managing Director. The group already has a home textile brand Carmichael House in its stable, in addition to fashion-wear brands such as Reid & Taylor, Belmonte, Escada, Dunhill and Stephen Brothers.

Along with retailing home textile brands, SKNL will hike its home textile capacity at Jagadia, Gujarat to 28 million meters per annum. Around 35 acres will be developed at the fine cotton manufacturing plant, in addition to the present 50 acres, said Mr Kasliwal.

“We intend capturing 10 to 15 per cent of the total domestic home textile market share over the next three years,” said Mr Kasliwal. Currently, the company does not enjoy much of a market share in the home textile front.

The SKNL group turnover for the current fiscal is on track at Rs 1,750 crore, of which Rs 219 crore is from the home textile segment.

SKNL exports 60 per cent of its home textile products. The Indian home textile market is being perceived as a new sourcing option, and growing rapidly, according to the International Conference on Home Textiles held recently. Indian exports are projected to reach $ 10 billion by 2010 from $ 3 billion in 2007. The domestic home textile market is expected to grow at 20 per cent per annum over the next decade.

Shareholders of BHRL, demerged from SKNL, will get one share each for every five shares held in the company, to be listed on the stock exchange around April 20.

The Rs 350-crore BHRL operates 400 retail outlets and plans to run 1,200 exclusive brand outlets by 2010.

More Stories on : Outlook | Market Shares | Textiles

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