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Hyderabad, April 1

As it launches major advertisement campaign to mark the re-launch of Cinthol on Wednesday, to have a bigger cake of the Rs 6,000-crore soap market in the country, Godrej Consumer Products (GCPL) is expecting a 30 per cent growth on this soap brand this financial year. The Cinthol brand (which also has other products such as talcum powder and deodorants) contributed Rs 200 crore or 20 per cent to GCPL sales. The soap brand alone chipped in Rs 160-170 crore. The company has roped in Hindi film actor Hrithik Roshan to promote the re-launched Cinthol soaps. Addressing a press conference here on Tuesday, Dr Rakesh Kumar Sinha, Chief Operating Officer (Marketing and Operations), said the company would re-launch not more than one in one quarter, beginning with Cinthol. He, however, evaded a question on what other products were slated for relaunch.

— Our Bureau

More Stories on : Advertising | Soaps & Detergents | Andhra Pradesh

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