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Mumbai, April 1

G2 Worldwide, a Grey Group company and a global marketing services network, specialising in digital communications, direct marketing, shopper marketing and design, has announced that it has agreed to acquire, subject to regulatory approval, a majority stake in Chateux Hospitality Ltd, which offers customised solutions in activation marketing and relationship management. The company operates in India under the RAMS brand name. Founded in 1998, Chateux Hospitality employs 1 48 people and is based in Gurgoan, with offices in Mumbai and Bangalore. Its clients include American Express, GE, GlaxoSmithKline, AIG, Nestlé, Eli Lilly, HP India, and Hero Honda. Last year, G2 acquired Refinery, one the last remaining leading independent digital shops in North America, and Star Echo, a leading agency in China , which offers activation marketing throughout the region.

— Our Bureau

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