Business Daily from THE HINDU group of publications
Thursday, Apr 03, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Thursday, Apr 03, 2008 ePaper | Mobile/PDA Version |
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Variety
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Lifestyle Surfeit of road signs ‘causing accidents’ Alok Jha London, April 2 Too many road signs could be making driving more dangerous, according to a new study. Psychologists said that the amount of advertising and signage typically present in a city centre could be pushing up the number of accidents. Oliver Clark, of the University of Hull, investigated the effect of visual distractions on drivers, using a 3D driving simulator. In the experiment, the volunteers had to control a crosshair in the centre of the screen and respond, via a pedal, to road signs asking them to slow down or give way to traffic. Meanwhile, they were distracted by objects such as advertising hoardings and petrol station signs at the edges of the screen. “This experiment shows that too much visual information in the form of advertising and signage has an effect on reaction times - the more distractions there are the slower the reaction times of the driver. We should be aware that the plethora of advertising at roadsides and signage may be contributing to road accidents.” — © Guardian Newspapers Limited, 2008 More Stories on : Lifestyle | Accidents | Roadways
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