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Our Bureau

New Delhi, April 2 Hindustan Unilever Network has launched a premium range of anti-ageing solutions under the brand name Aviance Prestige. It will be available through direct marketing.

“While most cosmetic creams deliver active ingredients that benefit the skin only during application, Aviance Age Defense range, through its Time Release Technology, ensures a continuous release of the active ingredient into the skin throughout the day.

Hence, the benefits are available for a longer period of time,” said Mr Sunil Tolani, Business Head, Hindustan Unilever Network, launching the product with Bollywood actor Perizaad Zorabian.

The Time Release Technology has been in use in medical science and is now being used for the first time in an anti-ageing product, claimed the company in a release.

The range is priced at Rs 750 and upwards and includes a hydrating foam, a toner and night cream. It is being imported by Hindustan Unilever Network.

More Stories on : Direct Marketing | Personal Products | Hindustan Unilever Ltd

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