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New Delhi, April 2

Mother Dairy is expanding its probiotic portfolio with the launch of Nutrifit, a fermented probiotic milk. The company, which is eyeing a slice of the wellness market, said its manufacturing facility at Pilkhua, in Uttar Pradesh, will achieve 100 per cent capacity utilisation in two years’ time. The facility can produce up to five million bottles a day. “The successful launch of our b-Activ probiotic curd and lassi showed that Indians are ope n to healthier eating options. With the launch of Nutrifit we strengthen our association with kids as this drink enables kids to boost their immunity levels by strengthening them from within,” Mr Paul Thachil, CEO, Mother Dairy Fruit and Vegetables, told reporters. The product will be available in two flavours, mango and strawberry, and is priced at Rs 10 for 100 ml bottle. Initially, Mother Dairy’s Nutrifit will be available in Delhi and NCR. It will be expanded to other cities by the end of the year. Under its retail strategy, the company has tied up with leading modern retail formats stores such as Spencer, Big Bazaar, Reliance Fresh and Big Apple to sell its probiotic range.

— Our Bureau

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