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New range: Mr Ramesh Jayakumar (left), Chairman, Krupa Enterprises, and Mr Rajesh Sreenivasan, Chief Operating Officer, at the launch of the Humx range in Chennai on Thursday.

Our Bureau

Chennai, April 3 Krupa Enterprises India Pvt Ltd, a wholly-owned subsidiary of the US-based Human Experts Corporation, on Thursday unveiled a range of car audio and video systems under the brand Humx.

Assembled in Korea with components sourced from China and the US, the products are priced in the range of Rs 8,000 to Rs 20,000. Humx also launched a range of MP4 players priced in the range of Rs 1,000 to Rs 2,800 and various other products including blue tooth and digital photo frames.

Announcing the launch, Mr Ramesh Jayakumar, Chairman, Krupa Enterprises, said, “We chose to launch these products in the Tamil Nadu market in the first phase, because we discovered that there are not many branded players in this market and most cars have non-branded systems.”

He said the products come with one-year warranty and customer support through franchised service centres. He also mentioned that Humx products are compatible with MP3&4, CD-R and DIV X standards.

More Stories on : New Products & Services | Consumer Electronics | Cars | Tamil Nadu

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