Business Daily from THE HINDU group of publications
Friday, Apr 04, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Friday, Apr 04, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Retailing Prateek looks at beefing up retail presence Our Bureau Bangalore, April 3 Apparel manufacturer Prateek Group is looking to beef up retail presence of KANZ (a children’s wear brand) stores and ‘Coupon’ malls across the country. Prateek forayed into retail last year through a subsidiary, Prateek Lifestyle, to set up ‘Coupon’ malls, which retail apparel brands at discounted prices, in Bangalore and Raipur. Plans are on to add 12 malls this fiscal year in cities and towns such as Hyderabad, Kozhikode , Gaziabad, Faridabad and Kolkata. The company is also in the process of launching a slew of private labels at Coupon mall. Coupon already sells private labels from Prateek in the men’s and women’s wear categories. Other categories will be launched in time, says Mr Pradeep Agarwal, Managing Director, Prateek Group. Prateek also has a presence in kidswear with a joint venture with KANZ of Germany. Currently, there are 13 KANZ exclusive brand outlets (EBOs) in the country in cities such as Bangalore, Delhi, Mumbai, Kolkata and Ludhiana, apart from being present in multi-brand departmental stores such as Central, Lifestyle and Shoppers’ Stop. “We hope to add 28 EBOs in the current financial year (2008-09). We will also increase KANZ presence in multi-brand stores,” says Mr Agarwal. More Stories on : Retailing | Readymade Garments
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