Business Daily from THE HINDU group of publications
Wednesday, Apr 09, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Wednesday, Apr 09, 2008 ePaper | Mobile/PDA Version |
|
|
|
|
|
|
|
Marketing
-
Retailing Orient Craft, s.Oliver venture lines up Rs 350-cr retail network
K.V. Kurmanath Hyderabad, April 8 Orient Craft Ltd, the Gurgaon-based garments company, has lined up a Rs 350-crore plan to set up a chain of s.Oliver retail outlets across the country. The company will formalise a joint venture company with the European garment major s.Oliver in the next three months, Mr Sudhir Dhingra, Chairman and Managing Director, told Business Line. He was here in connection with the foundation-laying for the Orient Craft Fashion Institute of Technology. The company, which manufactures garments for 41 globally known brands, has set off into the retail business by bagging exclusive rights for the s.Oliver brand in India. The $2.5-billion brand has a network of 5,000 outlets globally. ExpansionIn India, Orient Craft runs two outlets in New Delhi and Mumbai. It would add two more in these cities, besides opening shops in Hyderabad and Kolkata this financial year. “We are testing the model in a small way. Once tested, we will scale up,” he said. The company, which registered a turnover of Rs 750 crore in 2007-08, is looking at Rs 800 crore despite the bad patch the garment industry is passing through. It is set to launch its 22nd manufacturing facility at Nacharam near here. “We are not disheartened by the situation. We have seen many cycles in this business. We are preparing ourselves for the good times,” he said. More Stories on : Retailing | Readymade Garments
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
 |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2008, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|