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Indian footprint: Mr Stuart Paver, Chairman, Pavers Engalnd Footprints Ltd, and Mr Gopalakrishnan Shankar, Chief Executive, Reliance Footprints, at a press conference in Bangalore on Wednesday. – G.R.N. Somashekar

Our Bureau

Bangalore, April 9 UK-based footwear brand Pavers has made a foray into the Indian market through Reliance Footprint.

Targeted at value and fashion-conscious Indian consumers, the Pavers range is priced between Rs 999 and Rs 3,499. Though the company’s debut in the country is through Reliance stores, it will tie up with other retailers in future, according to Mr Stuart Paver, President and Chief Executive, Pavers England Footprints Ltd (PEFL).

Pavers on Wednesday also launched its Indian operations though a joint venture with Forward Shoes, a Chennai-based footwear exporter. Pavers India Footprint Ltd, the new entity will manufacture shoes for Pavers in India and is expecting an export turnover of around $20 million (Rs 80 crore) in the next three years. PEFL plans to invest around $5 million (Rs 20 crore) in the initial phases in the country.

With the launch of two of its brands — Pavers and Flyflot — PEFL is looking at a sales turnover of around $10 million (Rs 40 crore). “We plan to add more global brands to its brand portfolio here,” Mr Paver said.

Mr Gopalkrishnan Shankar, Chief Executive, Reliance Footprint Ltd, said that the tie-up would help the company take forward its plan of making Reliance stores a destination concept for shoppers.

Reliance Footprint, which offers over 40 global and national brands, currently has three stores in the country and plans to take this number to around 30 in the next one year. The Indian footwear industry, pegged at around Rs 15,000 crore, with nearly one-third belonging to the organised sector, is riding on a growth rate of 10-15 per cent per annum.

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