Business Daily from THE HINDU group of publications
Thursday, Apr 10, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Thursday, Apr 10, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Branding States - Kerala Meet on employer branding Kochi, April 9 The Employers Federation of Southern India (EFSI), together with West Coast Employers Federation (WCEF), will be conducting a seminar on "Employer Branding and Employee Engagement" here at Casino Hotel on Friday. Employer Branding takes the elements of product branding and applies them to create strong brand to recruit employees. It is a concept that is rapidly gaining exposure in the corporate workforce, especially with companies that deal in international markets and which seek to attract employees with cross cultural experience, a release issued here said. - Our Bureau
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