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New Delhi, April 10 Canon India is adopting a multi-pronged strategy to penetrate deeper into the Indian market.

Besides capturing new customers and geographies with 23 new products, the company is investing Rs 100 crore towards marketing- and branding-related activities. The digital imaging company is also eyeing a Rs 1,000 crore turnover by 2009.

“Canon’s key strategy for 2008 will focus on enhancing product portfolio across categories. Innovative marketing coupled with faster response to the market will be among the key thrust areas,” Mr Alok Bharadwaj, Senior Vice President, Canon India, told reporters. The company, which launched 23 new models in the digital camera and camcorders categories, said with this launch 60 per cent of the camera division’s product portfolio has been churned out. Canon India is betting big on the brand appeal and is looking at maintaining a 30 per cent growth rate for the next three years. “We will be targeting top 100 consumer electronic shops across the country,” he said.

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