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Coimbatore, April 13

Coimbatore-based Lyric Labs has inked an agreement with Al Hathboor group in Dubai to promote content localisation services in the Middle East and North African (MENA) markets. Mr V.R. Sasidar, Chief Executive, Lyric Labs, said the MoU empowered Al Hathboor to use Lyric Labs’ brand name in the West Asian market for promoting content localisation services. Lyric Labs would extend support to Al Hathboor Informatics, a subsidiary of Al Hathboor group, for promoting the services in the MENA market, he said. “We have developed certain proprietary service business model to support clients looking for native, accurate and low cost translation services. We plan to promote this service around the globe through strategic business partners with strong local presence,” Mr Sasidar said. The MoU is expected to be in force for two years initially. “It would be automatically renewed for another two years after the expiry of this period without any further procedures,” he said, adding that the tie-up would increase Lyric Labs financial performance at least 3-4 times the coming year. —

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