The Hindu Business Line : Wednesday, April 16, 2008

STRATEGY
BBC, Radio Misty tie up
BBC’s“The alliance with the BBC is a major boost in our station’s efforts to offer quality content and entertainment to our listeners. The BBC programmes will keep the listeners in North Bengal and Sikkim updated about sports ... More

ADVERTISING
Goafest to host Abbies for next five years
Ad Club Bombay, AAAI to ink memorandum of understanding More

Ban on hoardings comes as ‘massive blow’ to industry
The drive would cause a Rs 100-crore loss, negate lakhs of jobs More

BRANDING
Companies play on product innovation to grab attention
New Delhi, April 15 The shrinking attention span of consumers is forcing marketers to value-add on both products and services. By innovating on plain-vanilla products, companies are managing to give their product a ‘pop-up’ ... More

PROMOTIONS & OFFERS
Toshiba expects India to account for $1 b revenue by 2015
Mumbai, March 15 Electronic products conglomerate Toshiba Corporation expects India to account for $1 billion of the company’s overall revenues by 2015. In order to achieve this, the company will increase its market share from ... More

BRANDS
Godrej Sara Lee extends Ambipur brand
Mumbai, April 15 Godrej Sara Lee is planning to build a local connect with the Sara Lee brands in the Indian market. Having got the franchise of the Sara Lee brands such as Kiwi shoe polish and Brylcream in the recent past, the joint venture ... More

Nicholas Piramal buys two brands for Rs 116 cr
Nicholas Piramal India Ltd and Khandelwal Laboratories Pvt Ltd have signed and agreement for the purchase of anti-spasmodic Anafortan and antibiotic CEFI brands of K-Lab for a total consideration of Rs 116 crore. K-Lab has agreed to ... More

Deccan goes in for image makeover
The brand Deccan, once synonymous with low cost air travel in India may soon make way for a new one. A senior official familiar with the developments told Business Line that though Deccan is synonymous with low cost travel, ... More

OUTLOOK
Whirlpool set for break-even
Home Appliances major Whirlpool of India said it will invest around $40-45 million by 2010 for product development even as the company hopes to break-even for the financial year ended March 2008 . “It will be a record turnover for us and we ... More

TRENDS
Air India sees drop in number of domestic passengers in first quarter
More

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Looking back
Apr. 6-Apr. 12
Celebrity endorsement has little influence on decisions to buy

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‘Celebrity endorsement ads on TV up 49% during 2007’

Reliance Big acquires digital images biz of DTS Inc

Telecom subscriber base up 9.74% sequentially in Oct-Dec