The Hindu Business Line : Saturday, April 19, 2008

STRATEGY
Arviva enters garments biz with trouser range
Arviva Industries (India) Ltd, the Mumbai-based fabrics manufacturer, has entered the garments business with the Harry Collection trousers.The company, which has been launching the trousers in various cities, is planning to enter the ... More

RADIO/TV
Pay channels become cheaper for DTH operators
New Delhi, April 18 The Telecom Regulatory Authority of India has said that it was mandatory for broadcasters to publish their Reference Interconnect Offers (RIO) specifying the technical and commercial terms and conditions of their ... More

News broadcasters settle footage issues with IPL, Sony
New Delhi, April 18 The News Broadcasters Association (NBA) has settled issues with the organisers and broadcaster of the DLF Indian Premier League over accreditation and footage use of the cricket event. “We are happy with the ... More

ALLIANCES & JOINT VENTURES
Marks & Spencer forms joint venture with Reliance Retail
Value of initial investment will be up to Rs 230 cr More

ADVERTISING
Percept consolidates group cos
Entertainment, media and communications company Percept, which operated under the name Percept Holdings – owning and operating 20 different companies in its sector — has renamed its lead operating and holding company as Percept Ltd. ... More

PROMOTIONS & OFFERS
Radio One FM 94.3 to cheer for Chennai Super Kings
Chennai, April 18 Chennai Super Kings has chosen Radio One FM 94.3 Chennai as its partner for the inaugural edition of the IPL Twenty 20 tournament.The Chennai Super Kings, owned by India Cements and led by M.S. Dhoni, is to play its ... More

BRANDS
Oceanaa to enter retailing
Chennai, April 18 The Rs 500-crore Oceanaa group plans to enter retailing with a chain of stores under the brand ‘Fish ‘n’ Fresh’. The company is all set to open its first outlet, which is a 4,800 sq.ft. large-format ... More

UK luggage brand Antler in India
The Rs 110-crore Safari Industries has entered into a marketing tie-up with Antler, the UK-based luggage maker. Antler would be pitted against the Samsonite brand in the Indian market. Mr Amul Mehta, Chairman and Managing Director, Safari ... More

ONLINE MARKETING
Now, bid online and get a fancy mobile number
More

TRENDS
‘Understanding consumer key to success’
New Delhi, April 18 Globalisation, connectivity, digitalisation and social networking is leading to a new approach to innovation, where individual consumer experiences are co-created. Resources and talent are delivered from multiple sources, ... More

NEW PRODUCTS & SERVICES
Orange Radio Cabs launched in Hyderabad
Hyderabad, April 18 Yet another radio taxi service – Orange Radio Cabs – was launched here formally by the Andhra Pradesh Chief Minister, Dr Y.S. Rajashekara Reddy. The Hyderabad-based Orange Radio Cabs offers a fleet of ... More

Way2SMS eyes mobile ad pie
Seeking to tap the potential of the mobile advertising pie, Way2SMS, a Hyderabad-based start up, is increasing its tie-ups with clients to offer services. The company, which offers free SMS to registered users, will also bring ads pertaining to ... More

Bayer helpline for Arize farmers
Bayer BioScience Pvt Ltd, formerly Proagro Seed Company, has set up a helpline for farmers growing Arize hybrid rice, at Dhantori in Haryana. The company sells six Arize hybrids. Experts from Bayer would answer queries from farmers related to ... More