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Hyderabad, April 22 NetXcell Ltd, services provider for mobile networks, plans to invest $3 million (about Rs 12 crore) in expansion in India and the US.

The company on Tuesday said it has launched a mobile advertising platform Ad-Axis to help telecom service providers to reach out advertisements through mobile phones, which it claimed would become the next important revenue stream for telcos.

Addressing a press conference here, the Executive Chairman of NetXcell , Mr Dayakar Pushkoor, said that the company has had big wins recently including that from Idea for all its circles for outbound diallers for marketing campaigns. It is already working with Airtel and Aircel for SMS-related services and with Lifestyle Communications and SinglePoint in the US.

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