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Mumbai, April 23 Shoppers’ Stop has a new identity and logo. With the changed identity, Shoppers Stop has upgraded its positioning to a ‘bridge to luxury’ store. According to the company, “The new logo has an international look and a timeless appeal. The new baseline of the brand ‘Start something new’ encourages customers to take a step ahead to upgrade oneself to the next level in life.”

Mr B.S. Nagesh, Customer Care Associate & MD, said: “The change in the identity is just the beginning of a wave of strategic movements which is being made in people, people practices, introduction of new ways of shopping, technology investment in CRM and analytics.”

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