Business Daily from THE HINDU group of publications
Friday, Apr 25, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Friday, Apr 25, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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New Products & Services Balan Natural unveils `Jossh' Bangalore, April 24 Balan Natural Foods has launched a pulpy orange drink and another orange variant under the brand name Jossh. Priced at Rs 20, Jossh is available in 330 ml pet bottles. The company has also launched a premium variant - "pomegranate nectar with rich fibre" - priced at Rs 30. With revenues of Rs 25 crore, Balan Natural Foods hopes to reach Rs 100 crore in three years and have a pan India presence. The company supplies to airlines like Jet, Kingfisher and Go Air. Airlines contribute to about 10 per cent of revenues, while exports to countries such as Singapore, New Zealand and Australia account for 5 per cent. - Our Bureau
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