Business Daily from THE HINDU group of publications
Tuesday, Apr 29, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Tuesday, Apr 29, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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Retailing Barista expanding footprints in domestic, overseas markets Bindu D. Menon New Delhi, April 28 With the coffee chain business becoming highly competitive, Barista Coffee is brewing strategies to expand footprints in the overseas and domestic markets. Seen as a popular hang-out zone among youngsters, the coffee brand is looking to consolidate its presence in the Indian market. “We will open 80 new outlets with an investment of Rs 30-35 crore during the current fiscal. This would take the number of our outlets to 300. Of this, 20 would be opened in towns and cities where the company does not have any presence,” Mr Partha Dattagupta, CEO, Barista Coffee, said on the sidelines of an industry function. The company which has presence in West Asia, UAE, and Oman is looking to open two of its café outlets in Bangladesh. Speaking on the company, Mr Dattagupta said the business has moved forward since its takeover by Italian coffee major Luigi Lavazza SpA, with the company registering a 30 per cent growth. “We hope to break-even by the end of current fiscal”. According to the Coffee Board, a Government body, coffee retailing is witnessing a boom in the country and is estimated to grow by about 30-40 per cent annually. Noting that food and beverage is a high investment business, he said the company operates in three models — high street outlets, corporate and company owned stores. He said the company would add 10 more exclusive outlets to the existing 11. It will adopt a three-tier pricing strategy depending on the location of the outlet. The company, which takes an overview of its stores on an annual basis and had shut down 10 outlets last year as these were not profitable, would close 10 more this fiscal On entering the merchandise business, Mr Dattagupta said less than three per cent of its sales came from the merchandise. He said the company is, however, not making it the core focus. More Stories on : Retailing | Coffee
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