• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Brand Quest
• The New Manager
• Smartbuy

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth
• Events 2007

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Ramesh Sharma

Adding to revenues: The Chennai Rajdhani Express, in which Airtel has advertised, was flagged off from the Hazrat Nizamuddin railway station in the Capital on Wednesday. —

Our Bureau

New Delhi, April 30 For letting the body of three of its Rajdhani rakes – Chennai, Bangalore and Thiruvananthapuram Rajdhani Express — to be used for a branding exercise of a private company, the Northern Railway will receive Rs 25 lakh a train a year, apart from better hygiene standards and passenger amenities valued at over Rs 2 crore for each rake. All these trains originate from Delhi.

The advertising rights for vinyl wrapping and onboard infotainment system have been bagged by Peacock Media Ltd and CTS Management Services together for one year.

Peacock Media has sold the advertising rights to Airtel, while CTS Management will be providing various services to improve passenger amenities in the train that include PVC flooring, synthetic mats, liquid soaps in the toilets, deodorants for toilets and coaches, and on-board toilet and coach cleaning services.

Flagging off the Chennai Rajdhani Express from the Hazrat Nizamuddin railway station (one of the three main railway stations in Delhi), the Northern Railway Divisional Railway Manager, Mr Rakesh Saksena, said, “Based on the success of this project, the model will be adopted for all other premium trains of Northern Railway such as Rajdhani(s) and Shatabdi(s).”

In a similar though slightly different initiative, South Central Railway (SCR) flagged off a “branded train” called Chik Shampoo Express between Hyderabad and Patna. The train was allowed to be branded since it is a weekly summer special between the two cities and will be in service for three months only. A release said that the train was flagged off at the Hyderabad station (Nampally) by Mr Sharad V. Ingle, DRM of SCR.

It added that Armour Security Solutions, which owns the rights for integrated display systems and public announcements at the Hyderabad railway station, bid and secured the three-month contract on behalf of CavinKare Pvt Ltd.

Last year, the Railways initiated the move to earn revenues by allowing advertisements on its coaches, tickets, and charts. Its move to print ads on tickets had met with a mixed response.

While some zones such as the Northern Railway, Central Railway and Southern Railway got attractive response, others like the North-Eastern Railway evoked no interest from advertisers.

More Stories on : Railways | Advertising

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Export tax weakens basmati rice stocks

Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line