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Birla Sun Life ties up with J&K Bank

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Mumbai, May 5 Birla Sun Life Asset Management Company Ltd has tied up with Jammu & Kashmir Bank Ltd for the distribution of its mutual fund products.

According to the agreement, Birla Sun Life’s products will now be available at select branches of J&K Bank. “Our bank has aggressively sold the mutual fund products of various asset management companies for the last two years. The strategic tie-up with Birla Sun Life shall provide a different array of mutual fund products to our customers. Besides, this will definitely boost our fee-based income,” said Mr G.A. Beigh, President, J&K Bank.

Birla Sun Life Mutual Fund manages assets under management of Rs 3,9489.22 crore as on April 30.

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