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Ms Sakina Arsiwala

Our Bureau

New Delhi, May 7 Popular video sharing site YouTube on Wednesday announced the launch of its local Indian site ( www.youtube.co.in) that features a localised homepage and search functions.

“YouTube India would allow users to create and share videos, discover the most popular and relevant videos in India, and connect with other Indian and global users. Over time, YouTube India will benefit from an entirely local experience highlighting and featuring the content and functionality most desired by the Indian users,” said Ms Sakina Arsiwala, International Manager, YouTube.

YouTube India would not only offer Indian users more relevant content but also provide a platform to share the country’s diverse culture and lifestyle with the largest online video community in the world.

“YouTube allows anyone with a simple Web camera or even a cellphone to create content, connect, and converse with each other through the medium of video,” Mr Arsiwala said adding “It provides a powerful way for people to express themselves.”

With local features such as promoted videos, featured videos, and homepage promotions, localised user interface and help centre, user support and community features (such as video ratings, sharing and content flagging), YouTube India is expected to make it easier for the Indian YouTube community to search and view videos from the country.

In addition, the content uploaded by users in India would show up as “top favourites” and “recommended content” on the local YouTube site. The localised site also aims to facilitate connections among the large Indian NRI community.

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