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New Delhi, May 8

Sprite is packing in some free talk time with fizz in its bottle this summer. Sprite ‘Kholega Toh Bolega’, is the new digital initiative launched by Coca-Cola to connect to 230 million mobile phone users in India. The company is offering talk time worth Rs 1.5 crore to GSM and CDMA mobile pre-paid and post-paid users across all leading mobile service operators. The digital mobile initiative has been powered by tech partner Oxigen, who would i nterface with mobile service operators to distribute the free talk time ranging from Rs 50 to Rs 5,000 to lucky consumers. The campaign, on till July, will reward 300 winners every hour, claims the company. In addition, they will be able to download music videos, movie clips, games wallpapers and ring tones free from www.mobibuzz.in/sprite. “Sprite’s 2008 summer campaign, ‘Seedhi Baat, No Bakwaas, Clear Hai?’ is all about engaging the youth in a simple, honest and straightforward manner. Independent research reports have shown, out of the 230 million mobile phone users in the country, the youth continue to be the largest users of prepaid mobile phones,” said Mr Venkatesh Kini, V-P Marketing, Coca-Cola India.

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