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Apropos the article ‘Whirlpool tying up with retailers for easier credit facilities’ published in these columns on May 6, the company clarifies that the statement in the report that it is “entering into the arena of financial services” is incorrect. Whirlpool of India regularly ties up with finance companies/retail partners to make available consumer financing for its appliances. It has no plans/intentions to enter into any business related to financial services. This is purely a marketing activity, says the company. Also, Whirlpool does not have any ‘exclusive’ tie-up with any particular retail partner. The company has started a scheme with one chain and will be working towards such finance schemes with all its trade partners.

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