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STRATEGY
Philips to focus on lifestyle products
Developing, designing range based on extensive consumer insights More

RURAL MARKETING
Airtel to gain from IFFCO societies in TN
Coimbatore, May 14 Bharti Airtel, which has tied up with cooperative major Indian Farmers and Fertilisers Cooperative (IFFCO) to get hold of extra footprint in rural telecom marketing, will have the benefit of 4,000 farmer societies affiliated ... More

INSIGHT
Food for thought
Food Forum India 2008, held in Mumbai last week, focused on retail in the food and grocery segment. More

It’s all about the brand!
Whether it’s the teams of the Indian Premier League or the airport which provides the city positive strokes, it’s the brand story that counts. More

The burden of loyalty
Loyalty programmes often stagnate because of poor planning, and the rewards being seen as insufficient, inflexible or insignificant. How are marketers addressing these concerns? More

CHANNELS AND FRANCHISES
Castrol India sets up 100th BikeZone
More

‘Hero Electric may buy battery packs from any vendor’
Chennai, May 14 Hero Electric, a subsidiary of Hero Exports, may buy the electricals (motor, controller, charger and battery) from any vendor, the Managing Director, Mr Naveen Munjal, told Business Line on Tuesday. ... More

MARKETING RESEARCH
Twelve years on
BrandLine begins a three-part series on the impact of supermarket retail based on research by KiranaFirst. More

‘Sports, regional channels lose viewership to IPL’
Mumbai, May 14 With IPL viewers coming across genres, sports and regional general entertainment channels (GECs) together lost 71 per cent viewership to the tournament’s league matches, states a report by IMX (Indian Media Exchange), the ... More

BRANDS
IPL’s credit roll starts with Shah Rukh Khan
New Delhi, May 14 Shah Rukh Khan’s time in the limelight as owner of Kolkata Knight Riders has grabbed the biggest share of print coverage during the Indian Premier League. That star factor would help the tournament, pitched as the ... More

NEW PRODUCTS & SERVICES
Discovery Channel airs new series
More

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