The Hindu Business Line : Friday, May 16, 2008

RURAL MARKETING
ICICI Pru makes significant gains in rural biz
Madurai, May 15 Leading private life insurer ICICI Prudential Life achieved a significant growth in the rural segment during 2007-08.During the period, the number of branches rose from 583 to 1,950 — 1,000 of them were rural ... More

ADVERTISING
Limca taps into truck art to connect with consumers
New Delhi, May 15 Limca will be riding on a 1,000 trucks in line with Coca-Cola’s increasing focus on out-of-home advertising. The beverage maker has increased its outdoor advertising spends from only one per cent of the total ad ... More

Lynn de Souza is Chairman & CEO of Lintas Media Group
Mumbai, May 15 Lowe Worldwide confirmed on Thursday the promotion of Lintas India executive Ms Lynn de Souza to Chairman and Chief Executive Officer of Lintas Media Group (LMG), effective from May 2008. She continues to be based out of ... More

Jingle beeps
The evolving display screens of mobile advertising… More

MARKET SHARES
Post-L&T Concrete buy, Lafarge grabs 25% market share
Acquisition to be funded by 50:50 debt-equity ratio More

BRANDS
Witco repositions itself as fashion and lifestyle brand
More

OUTLOOK
Sterling Group expects to launch DTH service by 2009
Positions itself on education platform; application for licence pending More

World Sport Group sees huge premium on IPL media rights
Mumbai, May 15 Having bagged the global media rights for the Indian Premier League (at $1.026 billion), the Singapore-based World Sport Group (WSG) has recovered 60 per cent of its investments for the first five years. Mr Venu Nair, ... More

NEW PRODUCTS & SERVICES
MMTC opens 2 silverware outlets in Delhi
Delhi, May 15 MMTC has opened two Sanchi franchisee showrooms in New Delhi on Thursday. The showrooms, one at East Punjabi Bagh and another at the heart of the city in Connaught Place, would showcase MMTC’s popular silverware brand ... More

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Brand Quest

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ADB World Outlook 2008

ADB's Outlook on India

Union Budget 2008-09

Railway Budget 2008-2009

Economic Survey 2007-2008

In Focus
People's car

P-Note blues

Other Top Stories
Chidambaram rules out cut in crude oil import duty

Rane Group earmarks Rs 200 cr for expansion

The Fund, Fed and finance feed the famine

Sterling Group expects to launch DTH service by 2009

Lafarge bets largely on ready mix now

PNB profit rises 33% for full year; Q4 net grows 129%

World Sport Group sees huge premium on IPL media rights

Looking back
May. 4-May. 10
Grammage adjustment: FICCI defends FMCG product makers