The Hindu Business Line : Raymond launches BE Home

Mumbai, May 20 The Raymond Group launched its first BE Home outlet here today, offering a range of home style products. The primary elements of BE brand have been retained in the store and it is not a re-launch, Mr Robert Lobo, President, told Business Line.

“We are still working on the other spaces that BE can enter into as of now, keeping with the current times. Whatever categories we launch, will have style and individuality that the previous BE brand built,” he said. The collection will consist of home decor, bed linen, dining, bath and spa, easy wear, cooking range and candles among other products. The prices will range from middle to upper category and products will be available also through other distribution channels. The company plans to launch 11 more BE Home outlets this year with an investment of Rs 20-25 crore.

The stores will be of 2,500-3,000 sq ft and house multiple international brands but with a thrust on 80 per cent of its private label BE.

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