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Mumbai, May 21

DDB Mudra has been awarded the creative and media duties by IL&FS Investsmart. The size of the account is estimated at Rs 20 crore.

Commenting on the win, Mr Mani, President, DDB Mudra, said, “In the last couple of years, the action in the broking industry has increased manifold. We are looking to create strong brand differentiation for IL&FS Investsmart in a category th at is seemingly getting commoditised.”

— Our Bureau

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