MARKETING
STRATEGY
Adlabs plans to bring back touring cinema concept
Plans to talk to schools, firms and offer packages
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Marketing in the new millennium
Focus shifts to intellectual resources such as ideas and concepts
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Deutsche Bank’s credit card marketing efforts pay off
Chennai, May 25 Deutsche Bank has managed to sell nearly half a million credit cards in the country in 18 months, Mr Shameek Bhargava, Managing Director & Head of Cards’ Asia-Pacific, Deutsche Bank, said.He said that the ...
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RURAL MARKETING
‘Local knowledge key for rural communication’
Rural markets, estimated at present to be around Rs 2 lakh crore per year and growing at an annual rate of 15 per cent, have immense potential for growth but companies trying to tap this potential should have a clear understanding of the ...
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RETAILING
‘Buying into technology’
Retail is all about the consumer experience, aided by technology, says Microsoft.
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PEOPLE
Hyderabad techie designs 3,000 logos
Hyderabad-based engineer Mr T.V.R.K. Murthy, popularly known as ‘Viswapathi’, achieved the distinction of designing logos for 3,000 national and international organisations, according to a release. Mr Murthy is currently chief ...
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