• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Brand Quest
• The New Manager
• Smartbuy

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth
• Events 2007

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Mumbai, May 26

Salt manufacturer and marketer Tata Chemicals Ltd has launched Tata Salt Lite, a new brand of low sodium salt. Priced at Rs 18 a kg, it will be available in 1-kg pouches for customers and 50 kg outer bags for the trade. “Our research showed that the available salt brands do not cater to this niche segment of low sodium salt users. We, therefore, felt the need of introducing this new speciality salt brand, which would meet the essential need of low sodium in addition to being refined and iodised. We plan to get a foothold in the health and wellness segment with Tata Salt Lite,” said Mr R. Mukundan, Executive Vice- President.

— Our Bureau

More Stories on : New Products & Services | Chemicals | Tata Chemicals Ltd

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
UTV’s digital arm to invest Rs 120 cr in Internet media space

Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line